Information and communication have come a long way throughout the years. Everything is readily available on the internet now, and with that, it has also given birth to many self-directed buyers. These types of buyers do extensive and in-depth research before purchasing or even doing their first inquiry.
Due to the change in how buyers whether or not to purchase anything, the strategies to effective lead generation have immensely changed as well.
Getting more leads is essentially the main goal of almost all telecommunication and IT companies. However, the idea of going through the grueling process of actually generating them can be intimidating, to say the least. The start is usually always the hardest, but once you’ve set your footing and figure out what works the best, it gets easier. For starters, make sure that with any strategy you conjure, it has to be measurable, tactful, and in line with other telecom marketing initiatives.
Remember that not every single strategy will give you the exact same results as it gave company X. But if you craft your strategies with an understanding of where the best fall in your client’s “buying journey” that already gives you a good head start.
Now, let’s discuss three simple yet fool-proof lead generation strategies that are going to guarantee your telecom business great results.
Remember when I said that buyers like to research everything before making a decision? Help them out by providing well-researched and carefully curated information as well. Case studies are widely popular especially in the B2B marketing world since pretty much all your transaction is over the internet, and it’s one of the best ways to showcase the effectiveness of your services. What case studies essentially do is storytelling. Your aim here is to highlight how your services have helped another company or business solve their problems, specifically critical ones, and how you contributed to their success.
Case studies can be both short and long, depending on the level of an issue it helped solve. The blueprint of a case study is fairly simple. First, you have to state the problem upfront. Secondly, explain the specific need(s) of the company you were helping, and lastly give a detailed, step-by-step example of how you came up and executed the solution.
This task can get quite meticulous, but the end result will help you build trust and credibility with your clients.
Join the Convo
Don’t appear unreachable to your audience. It’s great if they follow you on your social media platforms, but it’s also of great benefit to you if you follow your prospects as well. It will help you stay on top of what they are looking for and what they care about. Pay attention to what they post and engage in conversation with them. Try to address their concerns in your next blog post for them to read. Clients always enjoy seeing content they can relate to and that is relevant to them. This will encourage them to engage with your products, and if they haven’t yet, they will start to take an interest, so a follow-up call from your telemarketing team will come as expected and welcome to them.
Consider integrating webinars, ebooks, and or whitepaper into your contents so your clients have more than enough to browse through; getting to know you better, and ultimately making you their first choice.
Multi-channel Lead Generation
In connection to engaging with your prospects into the conversation, we also advise the importance of taking your multi-channel marketing outbound. Having your own website is a great start, but you cannot keep it all locked in there. Your prospects are everywhere on the vast face of the internet. Take advantage of phone sales prospecting, and no, B2B telemarketing is not dead yet.
Email is another great way to interact with your prospects as long as you don’t bombard them with irrelevant content. Keep it relevant to your prospect. And most importantly, make use of your social media platforms such as LinkedIn, Twitter, and Facebook. These are powerful tools for lead generation and if used correctly, you will see a big difference in your lead generation results.
This is a very obvious one, but you might be surprised at how many companies tend to forget this one. Always include your contact information on each social media platform. It doesn’t matter how profound and amazing your content maybe, but if there is no contact information attached to it, there is no one your prospect has to contact. You don’t want to appear like a bot that just churns out content after content. With authenticity also comes the need to let your prospects know and feel that they are talking to actual people behind their computers, responding directly to them. If you want to generate leads, be sure they can get in touch with you. Imagine all the Sales Qualified Leads you could be losing all because they had no way of contacting you.
Again, every company is different and these strategies may work better for some companies, but if you take these strategies and apply your own flare to them, customize and tweak them to for your company and clients, you will see a growth in your lead generation.